Faculty & Staff
David Forlani, PhD, MBA
Dr. David Forlani teaches courses that focus on the planning and implementation of marketing programs, especially as they relate to new market opportunities. He has taught the following courses at the University of Colorado Denver: Marketing Management, Marketing Research, Marketing Strategy, and Strategic Marketing Relationships.
Dr. Forlani's interest in the new business creation processes has strongly influenced both his instructional preferences and his academic research program. His research activities focus on understanding the impact of individual differences and contextual factors on the risk taking behaviors of managers who make new business creation decisions. His articles have appeared in The Journal of Behavioral Decision Making, The Journal of Business Venturing, The Journal of Product Innovation Management, Psychology & Marketing, and other journals.
Dr. Forlani holds a PhD in Business from the University of Minnesota, an MBA with a focus on Marketing Strategy from Tulane University, New Orleans, Louisiana, and an undergraduate degree in Finance from the University of Florida.